Coming off of a massively successful Super Bowl 50 commercial that was packed with some well-known faces—the spot was produced by the father-son duo of Ridley and Jake Scott, and starred another father-son duo in Liam and Micheál Neeson—LG Electronics is continuing to generate buzz among consumers and celebrities with their products.
In the past week, the company announced that it was working with Hollywood action man Jason Statham and the NBA’s Cory Joseph to promote their latest piece of tech: the LG G5 smartphone.
Starting with Statham, LG tapped the star of The Transporter and The Expendables series to appear in their first commercial for the G5. The spot, shot with the help of filmmaker Fredrik Bond, concentrates on the phone’s Modular Type design, which allows the user to attach various companion devices and “transform the smartphone” in a number of ways. And, of course, it pokes all kinds of fun at Statham’s type-cast as an action movie phenom. Have a look: