LG Debuts First U.S. Laptops with New gram Series
LG Electronics USA, a company known for its smartphones and home entertainment suite of electronics, announced on Monday the launch of a brand new line of products that will be immediately available to U.S. consumers: premium lightweight laptops. The LG gram series of portable computers—the LG gram 13, two variations of the gram 14—are available now.
LG explained that the “gram” name is a nod to the product’s light weight—2.16 pounds. The body of the laptop is made with a carbon-lithium and carbon-magnesium blend—the same materials found in spacecraft and race cars—and measures around half and inch thick.
“LG has a long history of developing innovative consumer electronics products and has applied that expertise, along with its laptop success in other markets, to the LG gram series in the U.S.,” David VanderWaal, vice president of marketing, LG Electronics USA, said in a statement. “We recognize this is an extremely competitive category, and are confident consumers will respond well to this product that combines powerful performance with lightweight design.”