LG Demonstrates Final Four in 4K
LG Electronics accomplished another industry first at the Georgia Dome in Atlanta last weekend. The company, in partnership with CBS and Turner, showed the 2013 NCAA Division 1 Men's Basketball Final Four in "4K" Ultra High-Definition video.
Utilizing technology that normally demands weeks of production time to render content, LG produced and demonstrated the semifinal and final rounds in their Ultra HD format as part of a closed-circuit demonstration. During the championship game on April 8, various rooms throughout the stadium were open to press and industry representatives, exhibiting game highlights from the two semifinal match-ups recorded on location only two days earlier.
"This is the first time that any major U.S. sports event has been produced and demonstrated in 4K," Kyle Kiang, Director of Marketing for LG Electronics U.S.A., said. With a turn-around time that isn't yet conducive to streaming live sports in 4K, Kiang described the event to be "a real first stage" in how sports fans will engage in their favorite games from home. "For us, this represents a great first step in bringing sports into 4K."