LG Electronics Ready to Roll Into the U.S. Market
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"Our idea is to promote our (LGE) brand as a high-end brand with technologically advanced products," said Ahn.
Advanced markets embrace technology more easily, Ahn suggested, so although, he admitted he cannot predict how the U.S. consumers will accept all of the LGE appliance products, the company will just have to see, introducing them one by one in the meantime.
The Internet-enabled LGE products that are scheduled to be introduced to the States over the period of two years include a refrigerator, a washing machine, an air conditioner and a microwave.
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