LG, Viking Team Up
LG Electronics and Vikings Range Corp. announced Thursday that they have formed an alliance which will include product co-sourcing as well as shared research and development. Viking U.S. distributors will also have the chance to carry LG appliances.
The agreement was announced at the International Builders Show in Las Vegas.
“This alliance will leverage the respective brand, technology, marketing and distribution strengths of LG and Viking, enabling us both to satisfy a broader range of consumer needs,” James Shad, President of LG Electronics USA, said in a statement. “Viking has built an exceptional brand, and LG is proud to be associated with this American icon’s heritage of quality and customer service.”