LG Announces College Sports Deal
LG Electronics Wednesday announced a deal with the NCAA to become an official corporate partner of the collegiate sports governing body. The deal gives LG category marketing and promotional rights to 88 events in 23 different sports.
"Similar to the NCAA's talented coaches and student-athletes across nearly two dozen sports, LG aims to deliver 'something better' for consumers in home entertainment products, home appliances and mobile phones," LG's vice president of marketing, John Weinstock, said as part of the announcement. "Through this alliance, we will unite all three major product categories to help build a common feel for the brand, while capturing the essence of LG's famous 'Life's Good' slogan."