LG First Television Manufacturer to Join Phoenix ATSC 3.0 'Model Market' Project
Digital television pioneer LG Electronics will be a cornerstone technology partner for the groundbreaking ATSC 3.0 “Model Market” project in Phoenix, the first collaborative single-market effort to plan for and implement a transition to next-generation over-the-air broadcasting.
LG receivers will play a key role in the Phoenix Model Market project spearheaded by Pearl TV in collaboration with E.W. Scripps Company, Fox Television Stations, Meredith Local Media Group, Nexstar Media Group, TEGNA Inc., Telemundo Station Group, Univision Communications and providers of professional broadcast equipment.
Under its agreement for the Model Market initiative, LG is the first manufacturer to provide ATSC 3.0 receivers for the project, which is supported by 10 TV stations in the Phoenix market to show how Next Gen TV can be deployed while maintaining existing digital TV service for viewers.