LG and Netflix had already gotten together on a Blu-ray player that made instant streaming of movies possible. Now, it's cutting the player out of the equation.
The companies announced Monday that they will soon introduce "Broadband HDTVs," which will allow for direct streaming of content, including Netflix queues, directly to the TV without the need for any sort of set-top box. The TVs, along with new Blu-ray Disc players and other products, will be unveiled by the company this week at International CES in Las Vegas. The products are set to appear this spring.
"Embedding the Netflix streaming software in the television is a natural progression of our partnership with Netflix and our innovative product line," LG Electronics USA President Teddy Hwang said as part of the announcement. "This is an LG industry-first, which provides another flexible option for consumers seeking to access exciting content directly through their HDTV."