LG Highlighting Modern Living Room Trends at BoConcept Showroom
LG has started a grassroots-esque campaign to re-educate how homeowners should think about their living room. Pairing up with contemporary Danish retail furniture brand BoConcept and renowned interior designer Sarah Sherman Samuel, LG planted their LG OLED E8 TV in the flagship showroom on Madison Avenue in New York City.
"The living room design showcases the importance of material and form factor in modern home décor and visitors to the retail location will experience Samuel's vignette styled with the unique picture-on-glass 65-inch class LG OLED TVs," LG said in a press release.
The new TV presents a very interesting proposal; can high-end performance look like a piece of art? Samsung has definitely made a statement with The Frame, but LG's approach seems to be a little different. They have transformed one of their raw horsepower panels - packed with AI ThinQ tech, Google Assistant, and an industry leading OLED display - and created something visually appealing. The glass accents highlight the otherwise ultra-thin TV, giving it a very distinct aesthetic.
"BoConcept's long-standing tradition of modern furniture with the highest functionality, design and quality, made them a natural fit for one of the smartest and most elegant TVs ever on the market," said David VanderWaal, Senior Vice President of Marketing for LG Electronics USA. "The room's refined glass design celebrates the transcendent technology of LG OLED to create a captivating statement piece in your home. And thanks to Sarah's ability to effortlessly combine styles to create distinctive spaces, consumers can visualize new ways to bring their dream living room to life."
This collaboration also says something about the future of the modern day living room. Other industry voices claim that this is another straw on the camels back to finally put an end to the "man cave." And they are probably right. This is a TV that doesn't deserve to be locked away in a dark room, accessible for Sunday football and the newest action movies. This is a statement piece from LG that demands a place in the most important room of the house. Balanced by its functionality as a smart TV and it quickly becomes one of the most important pieces of tech in the home.
"When you take a closer look at the modern interior decor, technology and furniture are steadily becoming more integrated," said Steen Knigge, BoConcept Marketing Director, Americas. "Home-based tech products are evolving into sleeker designs to looking more and more like artwork, and LG's latest product is no exception. As a company with Scandinavian roots looking to strengthen its U.S. foothold, having an established global brand like LG turn to us as a partner is a phenomenal honor. We're excited to see what we're able to accomplish together."