LG to Intro Smartphone AI at Mobile World Congress 2018
Following up on their major artificial intelligence push at CES 2018, LG Electronics announced that it will unveil a suit of AI technologies for its smartphones at this year’s Mobile World Congress event in Barcelona. The new tech will be rolled out in the 2018 version of the LG V30.
In a statement, LG said that it spent more than a year researching how AI technology could and should be implemented in its smartphones—well before announcing its ThinQ AI technology at CES. The research, LG said, focused primarily on making AI-based solutions that deliver a “unique and more intuitive user experience” that impacts the camera and voice recognition features in its devices. That research has resulted in the new AI features that will be rolled out at MWC 2018, which are aptly named Vision AI and Voice AI.
“As we communicated last month at CES, the future for LG lies in AI, not just hardware specs and processing speeds,” Ha Jeung-uk, senior vice president and business unit leader for LG Electronics Mobile Communications Company, said in the statement. “Creating smarter smartphones will be our focus going forward and we are confident that consumers will appreciate the advanced user experience with the enhanced V30 that many have been asking and waiting for.”
With Vision AI, LG ups the camera game with its smartphone lineup. According to LG, Vision AI will enable its smartphone cameras to automatically analyze objects and recommend the best shooting mode. The AI takes into account aspects of the scene such as the angle of view, colors, reflections, backlighting, and saturation levels. LG said it worked with a partner in the image recognition space to analyze over 100 million images in order to develop the algorithms for the Vision AI technology. Beyond the composition of images, the Vision AI technology will allow for shopping advice through smart image recognition, similar to Google’s image search function.
Voice AI will allow users to run apps and change settings on the device through LG-exclusive Google Assistant voice commands. Working alongside Google’s digital assistant, LG has created 32 company-specific Voice AI commands, which is up from the 23 commands rolled out last year.
Additional details and features will be announced during MWC at the end of the month.