LG Just Released a Teaser for its First-Ever Super Bowl Commercial
Last month, LG shared the news that it had teamed up with renowned director Ridley Scott to produce its first-ever Super Bowl commercial. Scott, who teamed up on the project with his son, is known for his work on films like Alien, Bladerunner, and Hannibal, but he's also made quite the splash during Super Bowl Sunday in the past—he directed the infamous Apple 1984 Macintosh commercial. The LG commercial marks Ridley's first SB spot since that creepy, dystopian, mesmerizing clip hit the airwaves.
At the time of their announcement, LG said that they planned to use their SB50 spot, and the Scotts' expertise, to communicate the message that "OLED TV isn’t just a new TV,” rather it “signifies a whole new era in television technology.” And LG hopes to get that message across clearly and concisely to a captivated audience of about 110 million people.
Other than that statement last month, though, there hasn't been much made about what the commercial could look like, who might be in it, or anything like that.