LG Launches Ad Push
LG Electronics has announced the launch of a major new ad campaign, called "Only LG," which emphasizes its 3D televisions.
The campaign has both digital and print components.
"Some things simply cannot be explained, like the experience of breathtaking movies, thrilling sports and epic gameplay of the latest game title on LG's Cinema 3D TVs," James Fishler, senior vice president, marketing, LG Electronics USA, said as part of the announcement. "3D needs to be experienced first-hand, just like taking a roller coaster ride into a new dimension. When you see the action on an LG Cinema 3D TV, you'll instantly get it! However, you won't get it (3D), unless you experience it."