LG Launches “Techorates” With Doug Wilson
LG Electronics announced it has joined forces with celebrity designer Doug Wilson, of “Trading Spaces” fame, in helping customers fit their electronics into the decor of their homes. The alliance, which has coined the new term “Techorate,” will come up with tips for customers in how to make the rooms with their electronics look right.
“I’m excited to help consumers be successful integrating electronics into the design of their interior space, and to empower consumers to make the right decisions before, during and after the techorating process,” Wilson said in a statement issued by LG. “The television has become the hearth of the 21st Century, but I’ve seen people struggle with the basics, from choosing the right type and size television to its optimal placement for their viewing in the space.”
LG said they started the program after seeing statistics stating that 70 percent of consumers do not know how to fit electronics into their existing decoration patterns.