On Thursday, LG Electronics announced that it is launching a new line of OLED TVs at aggressive price points in order to move the technology “from an aspirational, early-adopter product” into a more mainstream category. And, on top of the new TVs, LG said it will reduce prices more than 30 percent on existing OLED models.
LG said that in less than a year it has tripled the number of models in its OLED portfolio, introducing models in 55-, 65-, and 77-inch class sizes, both curved and flat screens, and with 1080p Full HD and 4k Ultra HD resolutions. The company said it will highlight its new line of OLED TVs at the Custom Electronic Design and Installation Association’s (CEDIA) trade show next week in Dallas, where LG is the “Exclusive CEDIA Expo 2015 Partner,” the company said.
“OLED TV is not just a new TV — it’s an entirely new category of television that delivers what experts and consumers alike are hailing as the best picture ever, a clear indication that OLED is here to stay,” William Cho, President and CEO, LG Electronics USA, said in a statement. “LG is the first and only manufacturer to deliver OLED TV to U.S. consumers, and our vision is to make this revolutionary technology more attainable by more consumers at prices comparable to many LED TV models on the market.”