Inside LG’s Ultra-High-Definition 4K TV Launch
Audio Video isn't the only retailer getting a piece of the action. Jay Vandenbree, LG's senior vice president home entertainment sales and marketing, said about 20 other specialty CE dealers will be receiving their Ultra-High Def 4K sets during the next six weeks. Internet sales will be banned, although broader CE retailers could receive the sets during the next six months he said. But specialty dealers, he emphasized, will have the first shot.
"This is a whole different level of performance and technology that needs to be demonstrated and talked about by professionals, and who's better at that than the specialty dealers," he said
Dealers will receive typical marketing and merchandising materials and tools, sales training, and A-B 2K to 4K demonstration kits to coincide with the launch. LG will also be sponsoring special 4K events with specialty dealers, Vandenbree said.