Red Dot Award, an international product design award competition, has named LG Electronics its 2015 Brand of the Year. The award has previously been awarded to major multinational organizations like PepsiCo, Audi, and Mercedes-Benz. And with the honor, LG becomes just the third company to have won both the Brand of the Year and Design Team of the Year, which LG received in 2006.
En route to its Brand of the Year honor, LG received 13 other nods from the Red Dot Award: Communication Design category throughout the course of the year. Winning entries include the LG G4 and the LG Watch Urbane, both of which embody “the company’s human-centric user experience design philosophy with a simpler and more intuitive interface to accommodate individual users,” LG said.
“The brand management of LG Electronics is unparalleled in its skills in this respect. The corporate claim sums it up ― Life’s Good,” said Dr. Peter Zec, founder and CEO of Red Dot. “Anyone who invests in an LG product notices immediately that his or her life is a little more attractive because of it. That is exactly how convincing brand management works.”