After years of not allowing the sale of its products over the Internet, LG Electronics USA has changed its e-commerce policy. In a letter to LG’s partners, Vice President Robert Perry announced the change.
“Based on this brand growth as well as the continued growth of Internet sales by other leading brands of consumer electronics, we have decided to carefully allow Internet sales of a limited assortment of LG branded consumer electronics, effective September 15, 2006,” Perry wrote in the letter.
There are restrictions, however. According to the letter only “National” products will be authorized for sale in the e-commerce channel. At LG, products are classified in three groups: National, TV/Appliance and Specialty. Only available for sale are products authorized by LG on its dealer price list; computer monitors, optical disk drives, memory cards (with written permission) and Zenith branded consumer electronics.