LG Plans Final Four Challenge
LG Electronics announced its plans for its sponsorship of this year's NCAA basketball Final Four in New Orleans.
LG's sponsorship will include the LG Home Court Challenge, in which two former basketball players will challenge each other in performing household chores, using LG products. The players, Duke alum Bobby Hurley and Kentucky's Travis Ford, will commemorate the 20th anniversary of the legendary NCAA tournament game between the two schools in March of 1992.
Proceeds from the event will be donated to Coaches vs. Cancer and the MD Anderson Cancer Center.