Miticide: Life on the Sheets
Fun fact: the comforter, sheets and pillows on your bed are at this very moment hosting dust mites, dander (bits of your old skin), and, loveliest of all, the eggs and fecal matter of dust mites. And don’t even ask what’s joining that ecosystem if you happen to have a dog or cat who hops up on the bed from time to time. “Welcome to the LG paranoia tour!” joked Tim Kavanaugh, LG’s Director of Merchandising for Digital Appliances, who was in New York this week promoting the company’s next generation of front-loading steam washer/dryer sets. The big selling point of the ‘08 washers is a new, 113-minute cycle LG calls “Allergine” which, they say, can rid laundry of up to 95% of common house allergens like mites and dander.
The science behind the Allergine (a term LG created) Cycle is pretty simple to understand: dust mites and their eggs are destroyed by heat. So the new wash cycle heats water to over 131 degrees, the point at which “miticide” is committed. (Don’t anyone tell PETA.) “This is an industry-first,” said LG Vice President of Appliances, John Weinstock, who also pointed out that the washers’ newly-expanded capacity, 4.2 cubic feet, will allow consumers to easily launder large allergen-harboring items like area rugs, bedspreads, pillows, and dog-beds.
All of LG’s new steam washers, shipping now, will feature the Allergine Cycle, but the prices on washer/dryer sets will remain the same as the ‘07 models, close to $6000 for the premium stainless steel pair with LED displays. Weinstock said the company was pleased with the public acceptance of their current price points, which, he said, has helped make LG “the fastest-growing major appliance brand in the U.S.”