LG Promotes Fishler; Reiner Leaving
LG Electronics said Monday that it has promoted James Fishler to the position of senior vice president of marketing and go-to-market operations.
Fishler will take on the responsibilities of Peter Reiner, who is leaving the company, LG said. Fishler previously handled marketplace operations, in-store merchandising and sales, and will now also handle marketing, advertising, public relations and consumer promotions.
"LG is committed to putting the consumer first, and our consolidated organization will help assure consumers have a consistent experience wherever and whenever they interact with our brand and our products," Fishler said in a statement. " Whether a consumer is visiting our website, a retailer's store or seeing a TV commercial, we will strive to deliver an unparalleled experience across all touch points and channels."