LG to Reveal OLED Rear Lamps at Frankfurt Motor Show
LG Electronics has announced that they will be introducing their new "advanced auto component technologies" at the upcoming 2017 Frankfurt Motor Show (September 14-24) where they will show off their next generation OLED rear lamps. Having already been seen at major auto shows in Beijing, Shanghai, and Detroit, the company believes that they can leverage their "global leadership in all things OLED" to expand their business into Vehicle Components. Other components the company intends to showcase include navigation and infotainment systems as well as "convenience-enhancing devices" such as ADAS cameras, LCD panels or electric compressors.
Advantages of OLED technology over regular rear lights would include cooler running temperatures that would result in higher durability and longevity, as well as the fact that OLED lighting does not require a backlight unit, which, according to LG, will leave their lamps "85 to 90 percent smaller."
Lee Woo-Jung, president of the LG Vehicle Components Company, stated that they plan to "expand our presence and expertise in the fast-growing electric vehicle market by aggressively engaging industry leaders in Europe, North America and Asia" in addition to highlighting "how LG can work with automakers to develop custom solutions to drive technological innovation."