LG Rollable OLED TV R to Ship Globally in 2020
Perhaps one of the most stunning new tech products we had the chance to lay eyes on this year, the LG Rollable OLED TV R is a gorgeous display of technological marvel and sheer innovation. As the product was unveiled during CES 2019, LG told us that the TV would hit retail later this year—a statement that, now according to reports, still remains true, albeit not on the scale we might’ve been lead to believe.
According to a report from Tom’s Guide this week, the OLED TV R will hit stores in Korea. Citing information delivered to them by Hyun-Jin Kim, head of LG’s Planning & LG SignatureR Task Team, the report stated that the TV won’t launch globally until 2020. Specific countries and timing weren’t specified, and we’re still waiting on pricing details as well.
Meanwhile, LG has been hard at work filing trademarks for some rollable monikers. First spotted by the Nashville Chatter Class, LG has filed trademark paperwork with the European Union Intellectual Property Office for names that included “The Roll,” “Bi-Roll,” “Double Roll,” “Dual Roll,” “E Roll,” “Signature R,” “R Screen,” “R Canvass,” “Roll Canvas,” and “Rotolo.”
Whatever the cause of the “delay” the OLED TV R is going to be worth the wait.
The display is, to put it simply, drool inducing. The Rollable TV takes things in an entirely new and unique direction, placing a greater emphasis on offering a design and aesthetic sales pitch than one that’s simply based on the display technology itself.
During the LG press conference ahead of CES 2019, CMO David Vanderwaal explained that the product addresses the “very human need” of aesthetic design by “going beyond what a TV could traditionally offer.” The Rollable TV does that by removing the constraints of having to mount a big black box on a wall or leaving it out on top of a TV stand. Rather, the screen elegantly rolls up, as the name suggests, and hides itself in a base that also houses a 4.2 channel, 100 watt Dolby Atmos sound bar audio system.
The Rollable TV will support three viewing modes: Full View, Line View, and Zero View. Full View is exactly what it sounds like with the TV fully rolled out and available to display content on the gorgeous 65-inch OLED screen. Line View has the TV rolled mostly up, leaving a few inches of the display visible, which allows the area to display content options like music, a clock, a home dashboard, frames, and more. And the Zero View is the TV rolled completely up and hidden from sight, leaving the owner with a product that can still stream audio and act as a meaningful piece of entertainment equipment.