Why LG Bypassed Specialty Retailers on OLED TV Launch
"With all our product launches, we take a lot of time to look at the specific technology and the value that a specific partner has in the market place," he said. "Best Buy has a national footprint, over 1.000 stores, so they have that scale. With the Magnolia arm, Best Buy can deliver on what this product needs to sell it; that's national exposure in selected markets, with the consultative sales force that's here. It's really just a great partnership to bring OLED first to the U.S. through Best Buy."