LG SmartThinQ Appliances Add Support for Both Alexa and Google Assistant
In a brief statement, LG Electronics USA announced that its entire portfolio of Wi-Fi enabled LG SmartThinQ appliances are now compatible with both Amazon Alexa and Google Assistant, making LG one of the first major appliance manufacturers to offer support for both services.
LG already has a lineup of more than 100 SmartThinQ appliances that include refrigerators, ranges, dishwashers, washers, dryers, air conditioners, air purifiers, vacuums, and more. The company’s open platform and willingness to open the doors to other vendors in the connectivity space enables easy integration with other smart products, including Amazon’s and Google’s respective digital voice assistants.
“Consumers trust LG to meet and anticipate their needs with cutting-edge innovations that make life easier and more enjoyable,” David VanderWaal, senior vice president of marketing, LG Electronics USA, said in a statement. “With LG SmartThinQ appliances, we’ve made it simpler than ever to create a smart home experience that helps consumers better manage their busy lives. Whether they prefer to use our SmartThinQ mobile app or voice commands with either Amazon Alexa or the Google Assistant, LG lets the consumer choose what’s right for them when it comes to controlling their smart home.”
The idea of opening up smart products to multiple voice assistant services—like LG’s lineup of appliances, or something like the Sonos One speaker—is an increasingly popular one. It puts the consumer in control of their connected home experience, allowing them to choose the product that best suits their needs, rather than segmenting them into different categories or appliance packages based on their voice assistant of choice.
It also, theoretically, simplifies the process for both retailers and manufacturers by limiting the number of potential SKUs that the manufacturer has to build and the retailer has to carry.
So cheers to LG for adding multiple voice assistant support, and here’s hoping that more brands quickly follow suit.