“We launched the LG consumer electronics brand in the US in 2003 and we’ve come a long way together” opened LG’s VP of sales Bob Perry at LG’s summer line show in New York City. The company wanted to add a little celebrity glitz to it’s product showcase by holding it in Madame Tussaud’s Wax Museum, which was adorned with the wax likenesses of Ozzy Osborn, Julia Roberts, Paris Hilton and Branjoulina, plus live celebrity impersonators. “With all this growth, let me assure you, we remain a humble company,” continued Perry. “Everyday we create products that are designed to meet the needs and satisfy and thrill consumers,” he said.
With that on the table, Perry made not over several company milestones and achievements. Revenue this year has increased 31 percent over the same period last year. LG is the world’s largest maker of plasma panels, producing more than 730,000 modules in the first quarter of 2006. Overall module capacity is in excess of 2 million units per year. According to Displaysearch, LG is the number two producer of finished goods plasma televisions, holding 15 percent global market share. The company is also number two in LCD manufacture.
Perry noted that LG is continuing to focus on premium positioning while at the same time expanding it’s channel distribution for both the LG and Zenith brands. Perry desceibed LG’s channel support team as the best in the business, offering “break-through” promotions. “When out dealers come to use with a problem, honest, open people can easily come to a solution,” perry added.