LG Touts Scarlet’s Brains and Beauty
Not only is she beautiful, she also has brains.
That’s the message LG touted during the East Coast rollout of its newly branded Scarlet line of LCD HD TVs. The event at the Tribeca Film Festival in New York City Tuesday followed a red-carpet extravaganza in Los Angeles in which LG revealed that “Scarlet” was not the hot new TV series the marketing campaign had people believe, but actually a new series of TVs.
Allan Jason, LG’s vice president of consumer marketing, said the division has spent more marketing dollars on the Scarlet line in the last 75 days than it spent all last year. The global campaign runs through July and will include print, television and online advertising, as well as marketing collateral and additional sales training for retailers.