LG, Best Buy Launch Football Tour
LG Tuesday announced a lunch of a nationwide tour, of college campuses, where the company will show LG Infinia TVs and kitchen appliances, as well as multiple gaming systems. Best Buy is a partner in the tour.
The EA Sports 2010 NCAA Football Challenge Tour Presented by LG launched last weekend at UCLA. Each spot will host gaming tournaments, with a chance to win a spot in the finals at the Rose Bowl in January. Technology featured in the 28-foot mobile exhibit includes 55-, 47- and 32-inch class LED models as well as a 50-inch plasma HDTV, all from LG.
"Presenting the EA Sports 2010 NCAA Football Challenge Tour taps into fans' passion for their favorite teams and celebrates college football rivalries," John Weinstock, vice president of marketing, LG Electronics USA, said as part of the announcement. "LG's Infinia HDTVs offer fans 'Something Better' in football viewing and gaming experiences, and we're thrilled to be bringing that enthusiasm to stadiums and Best Buy stores across the country."