The goal with the new SIGNATURE brand, according to LG, is to deliver a streamlined look, where all products are stripped of the features that “detracted from the brand’s spirit.”
“By drawing on the best of LG’s incredible technology and design innovation, the LG SIGNATURE brand will open up new opportunities for high-end appliances and consumer electronics,” Brian Na, executive vice president and LG’s global marketing officer, said in a statement. “LG’s leadership in both brown and white goods gives us a unique advantage that very few companies have. Who better to introduce such a brand than LG?”
For a sneak peek at the new brand, visit www.lgsignature.com. The brand will make its debut at CES.