LG’s High-Profile NYC LG Signature Series Kickoff
LG Electronics marked the launch of its new high-profile ultra-premium-product LG Signature line with a high-profile ultra-premium official kickoff for the public at New York City’s Rockefeller Center this week. The multi-day event, which runs through Oct. 10, is anchored by the LG Signature Gallery, an enclosure showcasing the company’s LG Signature series inaugural products: two screen sizes of LG OLED television, a refrigerator, a washer/dryer, and an air purifier.
The event featured welcoming remarks by LG USA president William Cho and LG vice president of marketing David VanderWaal, and appearances by LG Signature’s “best of the best” brand ambassadors - fashion designer Phillip Lim, chef Dominique Crenn and Broadway choreographer Savion Glover – trend setters in the fashion, food and art worlds. Attendees were also treated to a tap performance by Glover, a Tony-Award nominee for the musical “Shuffle Along.”