LG Phone Chosen as 3G Poster Child
12 of the 700 GSM mobile phone operators constituting the GSM Association (GSMA) have chosen LG’s LG-KU250 handset to lead the charge on the trade association’s “3G for All” campaign. The program is designed to expand the market for 3G phones. Out of 19 phones submitted by eight vendors, the GSMA chose LG’s phone to draw in more users by offering it at a wholesale price 30 percent lower than typical entry-level 3G handsets.
Cutting-edge features such as video call support and multimedia perks such as high-speed Internet access help distinguish the phone as a next-generation device. GSMA Chair Craig Ehrlich said, “A highly-capable device that is as attractive and cost-effective as the leading 2G multimedia handsets, the LG-KU250 has clear mass-market appeal and will help fuel interest in third-generation services across the world.”
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