LG’s NYC Pop-up Touts Craft-Ice-Making Ability of Insta-View Refrigerators
LG hosted an event that it characterized as the ultimate home entertainment-themed party with a multi-room pop-up bar in New York City Sept. 19-22, inviting guests to raise a glass to the industry’s first-ever refrigerator to produce “Craft Ice” - large, slow-melting ice: the LG InstaView Door-in Door refrigerator.
Along with cooling and styling upgrades, the new refrigerators can automatically produce three custom types of ice: slow-melting, round LG Craft Ice in the freezer drawer, and cubed and crushed ice in the door. An added feature is LG’s new measured water dispenser, where consumers can create craft cocktails ranging from whiskey to lemonade and iced coffee.
Visitors to the event were invited to enjoy complimentary cocktails and “mocktails” created by local mixologists featuring LG’s exclusive Craft Ice, along with live music, games and a featured cocktail competition between two iconic “ices”: Vanilla Ice and Ice-T. Using LG’s spherical Craft Ice, the two celebrities competed head-to-head in a mixology competition hosted by New York radio personality Angie Martinez.
“LG’s InstaView refrigerators with Craft Ice help take home entertaining to the next level – bringing tools typically found at an upscale bar right to your kitchen,” said David VanderWaal, senior vice president of marketing, LG Electronics USA, in a statement about the event, noting how LG “can help you entertain like a pro at home from start to finish.”