LG’s Rollable TV is Absolutely Drool-Worthy

Forget about all of the hype that TV manufacturers are trying to drum up around 8K and its 33 million pixels. The biggest highlight that will ultimately come out of this segment at CES 2019 is LG Electronics’ OLED TV R—or rollable. The Rollable TV, which was displayed as a concept product during last year’s show, made its big debut during the company’s press conference in Vegas on Monday and was the centerpiece of LG’s booth in the Central Hall of the Las Vegas Convention Center.

The display is, to put it simply, drool inducing. LG already bears the mark of being the industry leader and producer of the finest OLED TVs on the market. And they’ve had a knack, over the last several years, of launching impressively impossible display designs with their Wallpaper TV and other stunningly slim OLED sets.

But the Rollable TV takes things in an entirely new and unique direction, placing a greater emphasis of offering a design and aesthetic sales pitch than one that’s simply based on the display technology itself. During the LG press conference ahead of the show’s official opening, CMO David Vanderwaal explained that the product addresses the “very human need” of aesthetic design by “going beyond what a TV could traditionally offer.” The Rollable TV does that by removing the constraints of having to mount a big black box on a wall or leaving it out on top of a TV stand. Rather, the screen elegantly rolls up, as the name suggests, and hides itself in a base that also houses a 4.2 channel, 100 watt Dolby Atmos sound bar audio system.