Linda Yaccarino to Lead CES Keynote Panel with Terry Crews, Mandy Moore, Ester Dean, and Natalie Morales
The Consumer Technology Association is continuing to add some big names to its enriching lineup of keynote speakers for CES 2020. Most recently, the nonprofit announced that Linda Yaccarino, Chairman of Advertising and Partnerships at NBCUniversal, will lead a panel discussion examining the Future of Entertainment through the lens of Content, Technology, and Partnerships. In her role, Yaccarino oversees all premium video monetization across broadcast, cable, and digital; advanced advertising technology; insights and measurements; and business and marketing strategy.
Joining Yaccarino on stage at CES will be Terry Crews, Ester Dean, Mandy Moore, and Natalie Morales. Their keynote titled, “If TV Was Invented Today: NBCUniversal Reimagines the Future of Entertainment,” will take place on Wednesday, Jan. 8 at 4 p.m. at the Park Theater at the Park MGM Hotel in Las Vegas. The group will dive into topics surrounding the future of media and entertainment across video, music, live events, and more.
In addition to this keynote presentation, NBCUniversal will also have a presence at C Space, a new conference area at the Aria featuring marketing, advertising, and entertainment professionals. The new space spans four floors and welcomes more than 33,000 leaders seeking to discover the latest tech trends impacting content consumption, advertising mediums, and consumer behavior.