- Pixie Technology gets $18.5 million in funding from Series B
- Locator uses AR/VR technologies to track lost or misplaced items
- Gives items unique identies, currently backordered but availble at $69.95 for a set of four
Pixie Technology, a leader in the emerging Location of Things sector with its location solution, announced today that it has closed its Series B round of funding at $18.5 million. The funding was led by Spark Capital, an early & growth stage venture capital firm that has supported the likes of Twitter, Oculus, Slack, and Medium. This round brings Pixie’s funding total to $24 million, with $5.5 million raised in 2013. Other investors in the round include Cedar Fund, OurCrowd, and private investors.
Designed to help people easily track and find their favorite everyday items, Pixie Technology combines augmented reality navigation with innovative signaling technology. It began shipping Pixie Points, its first product, to pre-order customers last year and will use this latest investment to launch new advanced product capabilities and scale production to bring Pixie to even more customers. It is also investing in further expanding its Location of Things platform and ecosystem and has opened its Software Development Kit to allow developers and third parties to create new applications, building its signaling technologies into other products, devices, and services.