In a pretty major move announced this week, Logitech reached a deal with the Riverside Company to purchase the Blue Microphones brand. The deal—reported by The Verge to be a $117 million all-cash transaction—will bring the 23-year old microphone manufacturer into a growing and impressive portfolio of brands. Blue, though, will represent the company's first investment made in the microphone arena.
“Logitech’s acquisition of Blue Microphones will accelerate our entry into a growing market, and offers another way for us to help bring people’s passions (from music to blogging) to life,” Logitech CEO Bracken Darrell said in a blog post on the company’s website. “Joining with Blue is an adjacent opportunity for us—a new way to grow—with additional synergies related to our existing gaming, PC webcam and audio categories. It’s exciting!”
Founded in 1995, Blue Microphones released its first professional USB microphone 10 years later. That product was quickly adopted by many consumers and for application in home recording, podcasting, and chatting. Blue ultimately expanded its portfolio over the next dozen years to include 30 products that range—including the popular Yeti and Snowball lines of microphones—that range in price from $60 to more than $4,000. It’s products are used in the homes of everyday consumers all the way up to professional studio-grade environments by professional podcasters and musicians.