Longer-lasting, more powerful batteries charged up

Duracell's newest generation of Ultra alkaline batteries came out on top as the company's big seller this year, according to Duracell Ultra Product Manager Tom Murray.

Duracell boasts that its latest Ultra batteries last up to 80 percent longer in high-tech devices, such as digital cameras and cell phones, and up to 60 percent longer than ordinary alkaline batteries when used in flash cameras.

C, D and 9-volt sizes were added to the Duracell Ultra battery line, in addition to photo lithium batteries.