A Look at CEA’s International CES Asia
Karen Chupka, senior VP of International CES and Corporate Business Strategy for the Consumer Electronics Association (CEA), provides an overview of this inaugural exhibition, slated to take place May 25 through 27 in Shanghai, China; it is being co-produced with Intex Shanghai Co., Ltd.
Dealerscope: How are your square footage, exhibitor and attendee numbers building?
Chupka: We’re at just over 140 exhibitors committed to date (late March), which is probably a little bit beyond our halfway point. The show in net square footage is about 108,000 square feet, and about 60,000 square feet are sold to date and another 30,000 on hold. Preregistration has been strong and we’re at about 8,500 people right now – we’re ahead of where we expected to be, and about 50 percent of that is coming from Mainland China, with 25 percent from other Asian countries and 25 percent from other parts of the world.
Dealerscope: What market factors or industry needs spurred the idea to mount an International CES in Asia?
Chupka: China is a fast-growing market and also a market that didn’t really have a show of the caliber of CES, focused on finished goods. That was another component we looked at. In this inaugural year, we decided to keep it focused on 14 product categories: innovative technologies like 3D printing, robotics, home entertainment, 4K Ultra HD and automotive technologies – a little more of the emerging-technology areas.