Accessorize: Looking Toward the Future
The 2013 International CES is fast approaching, and once again CE companies are learning from the past year and looking toward the future. CE accessories have remained resilient throughout the years because of their ability to complement nearly every core electronic device, and 2012 was no exception. With the explosion of new tablets in the marketplace, the introduction of exciting new smartphones like the iPhone 5, and the surge and spread of mobile apps, CE accessories are generating excitement and growth in every market they touch.
Each year, the Consumer Electronics Association releases a publication titled Five Technology Trends to Watch; it explores future technologies and their effects on our lives. This year, the publication addresses trends in 3D printing, the next-generation of TVs and displays, the evolution of audio, how wireless technology is affecting lives in Africa, and the impact of technology on education. Let’s take a look at how CE accessories specifically fit into these emerging markets.
Although the technology has been around for some years, consumers are now becoming aware of the potential that 3D printing has in their lives. In fact, simple and affordable 3D printers are not far off from showing up in consumers’ homes. However, don’t look at 3D printers as a threat to the CE accessories market. Retailers are in a unique position to embrace 3D printing technology in brick-and-mortar stores. Once the technology is up to standard, retailers might want to consider investing in 3D printers. They could offer a customizable and DIY experience for their customers to create the accessories they desire. The chance to see the new technology with their own eyes could give customers more of an incentive to visit stores in person.
Next Generation of TVs and
Advancement in TV technology continues to surprise consumers in terms of image and screen quality. In particular, OLED and Ultra High-Definition TVs are expected to bring significant growth to the industry in the next decade with the next upgrade cycle of home TVs. CEA’s most recent sales and forecast estimates that by 2015, both OLED and Ultra HDTV shipments will rise to 1.3 million units.
Upgrades in TV image and screen quality means upgrades in TV accessories. If your business is affected by the home entertainment market, you should draft a plan for how to market accessories to fit the needs of the OLED and Ultra HDTV customers. Strategically placing or branding your products with these new TVs could spur a purchase decision.