To compete with online competition, consumer electronics retailers and others are engaging customers by offering greater “hands on” interaction with products in-store such as smartphones, laptops, or power tools that customers want to touch or evaluate in person.
Whether customers want to open apps on the latest smartphone or feel the balance of a power tool in hand, the in-store interaction with the product can be essential to making the sale.
However, retailers also cannot allow thieves to walk off with expensive merchandise. As such, anti-theft devices must allow customers to interact with products while providing adequate protection against sophisticated criminals willing to cut through security/alarm cables, steal attached batteries or even carry out consumer fraud by placing overlay skimmers over credit card readers.
John Mangiameli is Executive Vice President at Se-Kure Controls (www.se-kure.com), a Franklin Park, Illinois-based manufacturer of retail product security devices. In addition to his 20 years of retail security expertise, John also has previous experience as a State Farm Insurance agent, Johnson & Johnson regional manager, and President of Medline Healthcare Co.