Lost in Transmission
HD Radio gets a boost in support, but can it make it big in the coming year?
For many years terrestrial radio, on its own merit, has been a bit of an after thought when it comes to new products. There are some exceptions—the Tivoli Model One and Bose Wave Radio, to name two—and satellite radio has taken center stage lately. Radio simply has not been an exciting category. But all that could change with HD Radio, a digital method of broadcasting better quality AM/FM signals that has the FCC stamp of approval. It has gotten quite a bit of press over the last year, but the question is: Is anyone listening?
iBiquity, the company that developed and now licenses the HD Radio technology, has made a big splash at the last two Consumer Electronic Shows (CES) and has the vocal backing of the Consumer Electronics Association (CEA), which sees a parallel between HDTV and HD Radio. But product introductions have been slow and the broadcasters are few.