Lost in Transmission
Similar rollouts are happening in other areas, as well. "We're working right now in a number of markets to do roll outs of HD Radio, where radio stations will work with retailers to do promotions," says iBiquity's Jury. He says that eight markets have been specifically targeted: Los Angeles, Washington D.C., Denver, Chicago, New York, Seattle, Boston and San Francisco.
"We will link up retailers with broadcasters, and support initiatives out there in the market place," he says."It's mostly specialty dealers who are picking it up right now, but ultimately you would see this rolling out more broadly and you would see some of the national chains getting into it."
NPR's Starling says there has been a lot of movement in the public radio space. With around 14 or so NPR stations broadcasting digitally, and 148 licensed, there's reason to start promotions.