Superior Sales: You Only Drown By Staying Under Water
When customers stop beating a path to your door and the din of the phones die down, it’s time to increase your marketing and lower your costs. That’s probably the easiest defense in fighting back a down economy.
I say it’s easy, and relatively inexpensive, because you can use what you already have. First off, you have the people, who probably aren’t as busy as they were just a few months back. We always say our people are our most valuable asset. It’s time to start using them more aggressively by having them hit the phones, the streets and marketing campaigns harder than ever before.
Sure, a lot of businesses will go under this year. But remember you do not drown by going under water. You drown by staying under water.