Lower TV prices, declines in discretionary spending and a move towards Wal-mart, Costco, and other big discount retailers. Those are just a few of the trends to be expected this holiday season, according to the research firm DisplaySearch. The firm on Monday released its "sneak preview" of the holiday season.
With the economy tanking and consumers saving less money, dealers are going to have to find an effective way to respond. According to Paul Gagnon, DisplaySearch's Director of North America TV Market Research, "retailers are expected to pull out all the stops this holiday season."
Ways of doing this, Gagnon said as part of the firm's findings, include "lowering HDTV prices, offering bundled electronic packages with HDTVs and Blu-ray disc players, using ‘creative’ financing deals when possible such as in-store credit or ‘pay when you get your tax return’ options with the hopes of achieving their sales targets this holiday season.