Lytro Expanding Retail Distribution to Best Buy, B&H
Lytro's light field camera for the consumer market is about to become available in many new places.
The product will be sold at 44 Best Buy stores and B&H Photo Video super store starting this week, the company announced Tuesday. New retail partnerships were also announced for the U.K., Germany, Austria and Switzerland.
“As we continue to expand internationally, this is an opportunity to work with partners who share our vision for light field technology and support it across new markets," Jason Rosenthal, the company's CEO, said as part of the announcement.