MacBook Air, MacBook Pro Receive Updates Ahead of Back to School Season
Apple is still a few months away from launching macOS Catalina but that’s not stopping them from rolling out new updates ahead of time. The company today announced that the MacBook Air and MacBook Pro will see some upgrades as part of Apple’s Back to School promotion. Both products will drop in price and include student discounts to make the notebooks more affordable for the near 60 percent of US college students who prefer Macs.
“College students love the Mac — it’s the notebook they rely on from the dorm room to the classroom, and the No. 1 choice among higher education students,” said Tom Boger, Apple’s senior director of Mac Product Marketing. “With a lower $999 student price for MacBook Air and the updated 13-inch MacBook Pro with faster performance, Touch Bar and Touch ID at $1,199 for students, there’s never been a better time to bring a Mac to college."
Of the two notebooks, the MacBook Pro is getting the most updates including the latest 8th generation, quad-core processors, making it twice as fast as before. It will also feature a Touch Bar, Touch ID, a True Tone Retina display, the Apple T2 Security Chip, and immersive stereo speakers with wide stereo sound. The MacBook Air will also be adding True Tone to its Retina display to offer users a more natural viewing experience. During the promotion, Apple will be tacking on a pair of Beats Studio 3 Wireless headphones for free with a qualifying Mac notebook or iMac purchase, as well as education discounts on qualifying Mac, iPad, AppleCare, select accessories and services
But with all of the exciting new updates in the works for Apple, it was only a matter of time before they needed to cut some of the dead weight. Apple quietly removed the 12-inch MacBook Pro from their website, and confirmed to Engadget that the laptop will no longer be available for purchase. The controversial laptop was the first to use USB-C and the problematic butterfly keyboard which Apple is also planning to leave behind. But even though its time has ended, the 12-inch MacBook made its mark at Apple, and continues to influence many of the designs going forward.