Macrovision Becomes Rovi
Macrovision Solutions this week announced a major rebranding, in which it has changed its name to Rovi Corp., and repositioned itself as a provider of a new program guide for HDTVs, called "Liquid."
"We see today's announcement of the Liquid guide as the next step in delivering on our new vision and mission to power the discovery and enjoyment of digital content," Rovi's CEO, Fred Amoroso, said in a statement. "By uniting all forms of digital media into one interactive and personalized source, we believe our new guide solution sets the bar for how we'll experience home entertainment in the future."
The Liquid guide will begin appearing in TVs early next year; the company plans further announcements at CES in January.