Retail Excellence:: Crutchfield Holds Fast to the Value Add
On the print side, Crutchfield teamed with Samsung to create a 3D effect on its July/August catalog cover, using a plastic screen, generating buzz among the Crutchfield faithful.
To help cement key vendor relationships, Crutchfield recently established its Premier Brands program, which honors vendors for their commitment to limited product distribution and other business practices that support the specialty A/V channel with special treatment on crutchfield.com and the Crutchfield catalog. Souder is quick to say that Crutchfield's sales team is brand neutral when assisting customers.
During the recession, Crutchfield has paid attention to its entire merchandise spectrum—from high-end statement pieces to entry-level lines. Last October, the company launched the Crutchfield Signature section of its website to showcase select higher-end, feature-packed products, such as the LG 47-inch INFINIA Internet-ready LED HDTV and Pioneer's AVIC-Z120BT navigation receiver.