Major Appliances - A Year of Change
Settecase contended that "if the consumer sees value in the technology, then they will buy the appliances."
In September, Sears had started selling a Kenmore Elite washer, manufactured by Whirlpool, with the Calypso wash motion ($1,099), an Energy Star rated, top-loading washer that has no central agitator (there's a wash plate on the bottom instead). "We're selling them at a considerably higher rate than we ever expected," she said.
Similarly, Best Buy's Kielly said the horizontal-axis washers continue to do well.