Using the Web to Market Services
Web research firm eMarketer estimated that online research drove $471 billion in in-store sales during 2007. These days, the majority of shoppers turn to the Internet first when researching product and service purchases. It’s during this early phase of product research that consumers will often form their opinions about both products and dealers. Your company’s online image and information is critical in attracting and winning new business for your complete package of products and services.
Your most important online real estate is your product page, the point where most shoppers will enter your site through their product searches.
The difference between an engaging and informative product page (incorporating information and features such as Active Product Tours, brochures, user manuals and FAQ’s) and one that simply lists basic data about a product can mean the difference between a new customer and a lost sale.