Making the Case for High-Performance Audio
Thirty years in the CE industry have taught me a lot of lessons. One of the most important lessons I have learned is to never give up on growth. Growth is about removing false barriers and positioning your business and marketing it in ways that engage new customers on their terms and while captivating their passions.
In talking to dealers and retailers today, it appears high-performance audio and home theater are categories where the mentality is mostly tread water, and not grow. Mainstream consumer interest swirls around soundbars, wireless multi-room audio, Bluetooth and headphones, but the fact remains, a quality speaker, subwoofer, AV receiver and source component setup provides the best entertainment experience.
There’s plenty of nascent passion out there, but fewer places for the ardent audio and home theater enthusiast to tap into when building a system or upgrading components. The opportunity is there; you just have to view the market in new ways.